Sales & marketing

Sales & marketing

4 public pool activities that can attract more customers

4 public pool activities
People no longer come to a public pool just to swim. Swimming may still be the main attraction, but these days, many pools are offering other activities. Why? To draw new customers and boost turnover. We’ve come up with four smart ideas for public...

Why understanding salt water electrolysis can help you make a killing!

Understanding salt water electrolysis
Understanding peoples’ needs and offering expert advice about their options helps build trust and can turn prospective clients into loyal customers. As 80% of peoples’ path to owning their dream pool starts with online research, it’s normal that they have a lot of questions...

Using augmented and virtual reality to develop your pool sales

Augmented reality pool sales
At the Piscine Global Europe 2016 fair, Théophane Langlais allowed us to plunge into his universe, that of augmented reality. You missed the opportunity to hear all about it? No worries: we interviewed him so we could give you the details concerning the stakes...

How can you create a year-round offering?

Selling swimming pools means operating on a highly seasonal market: few prospective customers decide to dig a pool between November and February, when the weather is freezing cold and they are more preoccupied by deciding what boots to buy for their next skiing...

Check out our selection of cult films featuring pools!

The summer, a pool… a partnership that works so well that a few films have given them starring roles! It’s always a nice touch to slip in a reference to a film involving a pool when trying to win over a hesitant customer....

Buying a swimming pool: what questions do customers ask?

Homeowners who are thinking of buying a swimming pool always have LOTS of questions, and “What kind of swimsuit should I wear for my first dip?” won’t be top of the list. Some of them are crucial, and the professionals need to have...

Purchasing a pool: how does the client make his decision?

Purchasing a pool is an important moment for many house owners: it often represents the fulfilment of a dream in terms of the ultimate comfort and wellness at home. However, this decision is not always easy to make. What decision-making process do (future) clients...

Why should pool specialists create an online store?

Year in, year out, e-commerce is continuing its amazing growth with no sign of a slow-down in sight: in 2015, online sales in France increased by 14.3% to reach 64.9 billion euros*. Pool specialists should definitely get in on this growing market, but not...

Pools: the criteria to consider when choosing a maintenance system

When the word “pool” is mentioned, most people don’t just picture a structure with water in it: they almost certainly also imagine the blue and crystalline water and the sun reflecting in it. Of course, nobody pictures any algae. But to get to this...

Brett Lloyd : “le secret marketing le plus puissant que vous puissiez jamais espérer exploiter !”

Aujourd’hui, BRETT notre coach marketing va vous parler de ce qui est à son avis "le secret ou concept marketing le plus puissant que vous puissiez jamais espérer exploiter". C’est aussi paradoxalement le secret de marketing LE MIEUX GARDÉ ou le PLUS MAL MIS EN APPLICATION.  Bien...

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Spa innovations salt cave

5 spa innovations to make your establishment stand out

Today’s top spas are embracing innovation: introducing all kinds of features to create an amazing experience. As equipment and technology continue to evolve, you...